DealerSpin³⁶⁰

Shoppers who engage with virtual tours spend more time evaluating a vehicle and moving closer to a purchase decision. AI-enhanced virtual tours provide transparency and control. When buyers can explore every angle, zoom in on details, and navigate through the vehicle at their own pace, their confidence grows. This sense of control and visibility reduces purchase anxiety — one of the biggest barriers to car buying.

DealerSpin³⁶⁰ slips right into your current VDP setup with no hassle. We’ll help you set it up, and then you can populate virtual tours wherever you promote vehicles — social media, third-party sites, etc.

AI-enhanced virtual tours don't exist in isolation — they're most effective as part of a comprehensive digital merchandising strategy. The best results come from combining virtual tours with other high-quality assets, like detailed inspection reports, accurate vehicle descriptions, and transparent pricing.

Think of your merchandising as a hierarchy of proof. Virtual tours provide the immersive exploration, while detailed inspection reports offer transparency and build trust. Together, these elements create an unbeatable value proposition that drives sales.

This is where partnering with a specialized merchandising provider, like Dealer Specialties, makes all the difference. Coordinating multiple high-quality assets across your entire inventory is challenging for dealers to manage in-house, but the right partner handles the heavy lifting while you focus on selling inventory.

✓ A wide library of backgrounds to choose from
✓ Ability to customize with your logo 
✓ A clean, upscale experience for shoppers, no matter what environment the car is actually in.

High-Resolution 360-Degree Exterior Views:
Buyers want to see vehicles from every angle, just as they would walking around it on a lot. Seamless, high-quality 360-degree spins let shoppers inspect body condition, paint quality, and overall appearance without missing any details.

Complete Interior Walkthroughs:
The ability to virtually "sit inside" a vehicle is crucial. Interior tours show all seating positions, cargo space, dashboard features, and cabin condition. Buyers often make emotional decisions based on interior comfort and aesthetics.

Interactive Hotspots with Feature Callouts:
Clickable hotspots that highlight key features, like safety technology, infotainment systems, premium materials, recent upgrades, help educate buyers and justify price points. These work especially well for features that aren't immediately visible in photos.

Mobile-First Design:
Since most car shoppers browse on smartphones, virtual tours must function flawlessly on mobile devices with intuitive touch controls, fast loading times, and responsive design that doesn't require desktop viewing.

Social Sharing Functionality:
Easy sharing buttons let buyers send specific vehicles to family members or friends for input, which is increasingly common in car purchasing decisions—especially among younger buyers.