We’ve Come a Long Way
We take pride in knowing where we started, how we’ve adapted, and where we are now. We also look forward to navigating the future of automotive sales alongside dealers and our partners.
Where We Started
Established in 1989, Dealer Specialties® entered the automotive industry by providing window sticker services for car dealerships. Our vision was to start a business around storing used vehicle data that complied with FTC buyer’s guide laws. That data became the infrastructure to support the future of used vehicle marketing.
How We Adapted
Fast forward 20 years, and you’ll see how we’ve continued to reinvent the wheel. Our company has grown dramatically from a franchise driven by window stickers to a powerful vehicle merchandising company that provides nationwide inventory merchandising and digital listing services for car dealers.
Where We Are Now
Today, our company is proud to serve over 3,000 dealerships (and counting) by offering innovative products to help grow their business. Dealer Specialties® continues to be the largest inventory merchandising solutions company in the industry.
OEM Partner Programs
Jaguar and Land Rover CPO Window Label Program
Dealer Specialties® is an authorized partner of the Jaguar and Land Rover CPO Window Label Program. We offer participating dealers a variety of exclusive services directly through our VinMotion® inventory management software.
GM Dealer Vehicle Inventory Management Program (DVIM)
Dealer Specialties® is an authorized partner of the GM Dealer Vehicle Inventory Management Program (DVIM). We offer participating dealers a complete suite of GM iMR turnkey-approved inventory solutions directly through VinMotion®.
Our Brand Partners
Our success is tied directly to strong, meaningful relationships. We’re honored to partner with some of the best names in the industry, and we’re always looking to grow our network.