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All-in-one image and branding solution
When you partner with Dealer Specialties you get expert automotive photography and photography management through our inventory merchandising software, VinMotion®. Dealer Specialties is a business unit of Dominion Enterprises.
Professional car dealership photography
Want better vehicle photos but don't have the time? Our trained local dealership photographers come to your lot where and when you need them, shoot your entire inventory, and handle the editing. Whether our Lot Techs or your own staff capture the shots, there is no special staging or setup required.
RapidLot® photo software
RapidLot® is the custom-built software our team uses to plan, shoot, and process your imagery, with consistent sequencing and branded content published straight to your listings:
- Photo clipping and frames
- Custom calls to action, pricing, and overlays
- Super-sized photos, up to 3x bigger
- "Coming soon" frames for brand-new arrivals
VinMotion® vehicle merchandising software
Your photos upload to VinMotion®, our inventory merchandising platform for managing images and creating AI-generated listing descriptions. Create your assets in one place, then syndicate inventory data, photos, and video to major marketplaces, Google Vehicle Listing Ads, your advertising agencies, and your website provider.
AI-powered background removal
Our AI background removal takes your images further, automatically replacing cluttered backgrounds with a clean, consistent backdrop and a natural ground shadow. Every photo in the set is clipped, and your pictures are ready to syndicate within 24 hours.
Take our products for a test drive
See the photography service and VinMotion® in action.
Download the free photography guide (PDF)
Hear what other dealers are saying
Our Photography Services, in dealers' own words.
Inventory enhancements
Dominion StoryBuilder®
Turn vehicle-specific data into engaging, unique descriptions with our automated vehicle commenting engine.
DealerSpin360
Interior and exterior 360° walkarounds with interactive hotspots.
Window labels and Buyers Guides
Printed and posted on the lot, including buyers guides for used vehicles and CARFAX dynamic labels.
LiveLot
Video walkarounds for your vehicle detail pages.
Get pricing for your dealership
Tell us about your lot and we will put together a photography quote for your inventory.
GET PRICINGFrequently Asked Questions
What type of photography services do you offer for dealerships?
We offer full-service car dealership photography, where our team handles everything from staging to photography to editing on an ongoing schedule, for as long as you use the service. Dealers who prefer to shoot in-house can use VinMotion® Web and Mobile and still call on our field staff when needed.
How reliable is your photography service? What if I need photos taken tomorrow?
Reliability is one of the biggest reasons dealers choose us. We can shoot your vehicles whenever you need, including tomorrow.
How long does a photoshoot typically last?
The average time to shoot and process a vehicle is around three minutes flat per vehicle.
Can you photograph both the exterior and interior of a vehicle?
Yes. Our photography includes exterior and interior shots, and we can add 360 walkaround services as well.
Do you have experience photographing a variety of makes and models?
Our photographers work with dealerships across the United States and have experience with all major makes and models, including luxury and EVs.
Can you provide high-resolution images for my website and marketing materials?
Yes. All of our photos and videos are shot in HD so vehicles stand out on your VDPs, third-party listing sites, and other marketing materials.
Can you edit or retouch the photos before publishing?
Yes. Image and video editing is included through our RapidLot® imaging software, which offers image editing, photo clipping and frames, super-sized photos up to 3x bigger, and custom branding, graphics, and overlays.
Can you brand vehicle images to match my dealership?
Yes. RapidLot® lets you create custom graphics and overlays that build awareness of your dealership and inventory.
How soon after the shoot will images be available?
Images are available almost immediately after a shoot within VinMotion®, typically within about three minutes per vehicle. If you use third-party feeds, timing depends on each site's refresh.
Do you provide a release for the use of the images?
No release is required. You have full access to your images immediately.
Do you come to my dealership, or do vehicles go to a studio?
There is no travel on your end. Our experts come to your lot, capture high-quality shots, and handle the editing.
How do I get pricing?
Our photography is tailored to each dealership. Tell us your inventory volume and the services you want, and we will put together a quote that fits. Dealer Specialties does not publish a rate card.
Dealer and partner support
Need help or want to see it on your inventory? Schedule a demo, request a quote, or get support. Call 800-647-8425.