Dealership Window Labels & Buyers Guides
Custom window labels that sell the car right on the lot.
Dealer Specialties provides custom branded window labels, used-vehicle Buyers Guides, and CARFAX dynamic window labels. Our Lot Techs print and post them on your lot, built from the same vehicle data that powers your listings in VinMotion®.

Attract your buyer's interest, and keep it
Vibrant window labels and Buyers Guides that catch shoppers' attention and prompt more purchase inquiries, built from your vehicle data in VinMotion® and posted on your lot by our team.
- Custom labels with your dealership branding
- Standout vehicle features and options, highlighted
- CARFAX dynamic window labels
- Manufacturer and dealership warranty information
Full service, matched to your listings
Our team labels your lot
Our trained local staff print and post window labels and Buyers Guides on a set schedule at your store, so every vehicle on the lot is labeled without adding work for your team. Pair it with on-lot photography and data capture in the same visit.
Labels that match your listings
Every label is built from the same vehicle data that powers your online listings in VinMotion®, so the label on the lot matches the listing online.
Used-vehicle Buyers Guides
Under the FTC's Used Car Rule, dealers must display a Buyers Guide on used vehicles offered for sale, showing whether the vehicle is sold as is or with a warranty. Dealer Specialties prints Buyers Guides alongside your window labels, from the same vehicle data, so your used inventory is labeled consistently.
Schedule your demo
See how custom window labels and Buyers Guides work for your inventory. Fill out the form for a fast, free quote or demo, or call 800-647-8425.
Frequently Asked Questions
What window labels does Dealer Specialties provide?
Custom branded window labels, used-vehicle Buyers Guides, and CARFAX dynamic window labels. Our Lot Techs print and post them on your lot, using the same vehicle data that powers your listings in VinMotion®.
What is the difference between a window label and a Buyers Guide?
A window label is your sales label: it shows the vehicle's details, standout features and options, and your branding. A Buyers Guide is the disclosure form the FTC requires on used vehicles offered for sale, showing whether the vehicle is sold as is or with a warranty.
Can window labels carry my dealership branding?
Yes. We create custom labels with your dealership branding that highlight the features and options that make each vehicle stand out.
Do you offer CARFAX window labels?
Yes. You can display CARFAX dynamic window labels on your vehicles.
Can labels show warranty information?
Yes. Share manufacturer and dealership warranty information right on the label.
Can Dealer Specialties print and post labels on our lot?
Yes. Our trained local staff handle window labeling on a set schedule at your dealership, along with photography and vehicle data capture if you want them.
Are you part of any OEM window label programs?
Yes. Dealer Specialties is an Authorized Partner of the Jaguar Land Rover Certified Pre-Owned Window Label Program, and an authorized partner of the GM Dealer Vehicle Inventory Management Program (DVIM), offering GM iMR turnkey-approved inventory solutions. Franchise dealers should ask about eligibility under their brand's program.
How do I get pricing for window labels?
Pricing is by quote. Request a quote and we will tailor it to your dealership.
Inventory enhancements
DealerSpin360
Interior and exterior 360° walkarounds with interactive feature hotspots.
Dominion StoryBuilder®
Turn vehicle data into engaging, unique descriptions automatically.
Photography
Professional on-lot vehicle photos for your website and listings.
VinMotion®
Manage photos, vehicle data, and syndication from one inventory merchandising platform.
Dealer and partner support
Need help with something? Contact us anytime for product assistance or more information.
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