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DIY Vehicle Merchandising Software
Do it yourself with VinMotion®. Hand it to our Lot Techs when you need to.*
VinMotion® lets your own team photograph, describe, label and publish every vehicle, using the same software our Lot Techs use every day. When you get busy or short-staffed, our Lot Techs can step in and run it for you,* on the same platform, with nothing to switch.
Everything your team needs, in one platform
Capture, describe, label and syndicate every vehicle from a phone, tablet or browser.
Photos from your phone
Capture and organize vehicle photos with the VinMotion® app on your phone, right from the lot.
Inventory from your DMS
VinMotion® pulls vehicles from your DMS or existing data feed and keeps your edits, so listings stay current.
AI descriptions
Generate a unique description for every vehicle with Dominion StoryBuilder®.
Window labels and Buyers Guides
Print branded window labels and FTC Buyers Guides from the same vehicle data as your listings.
Overlays and branding
Apply photo overlays and graphic credits, included with every package, and set your overlay and pricing rules.
AI background removal
Clean, consistent backgrounds on every photo in the set, available with VinMotion®. Ask us what fits your store.
Distribution
Send inventory and photos to major marketplaces, Google Vehicle Listing Ads, ad agencies and website providers.
Short-staffed? Our people can run it for you.*
Doing it yourself works until your photographer quits, goes on vacation or a big shipment lands. Because our Lot Techs use VinMotion® every day, they can step in on your lot and keep vehicles moving, then hand it back when you are ready. Use them for a busy month, during a hire, or every day.
Extra hands for big shipments, sales events or month-end.
Keep listings live while you hire and train.
Hand a store to our Lot Techs for good, with no system change.
* Lot Tech availability depends on your location. Dealer Specialties does not have Lot Techs in every area of the country, and coverage can change over time. Ask us about service in your market.
Frequently Asked Questions
What is VinMotion® self-service?
VinMotion® is Dealer Specialties' inventory merchandising software. In self-service, your team runs it directly: capture and organize photos, manage inventory, generate descriptions, print window labels and Buyers Guides, and syndicate everything to your website and the major listing sites.
Can I switch between doing it myself and having Dealer Specialties do it?
Yes. You can change modes. Run self-service day to day, call on our Lot Techs for overflow or during staff turnover where we have Lot Techs in your area, or mix the two across your stores, all on the same platform.
How does my inventory get in?
VinMotion® pulls inventory from your existing data source, such as your DMS or a third-party feed, and reconciles it with the edits your team makes.
What features can my team use?
Your team can capture and organize photos, manage inventory from your DMS feed, generate AI descriptions, print window labels and Buyers Guides, apply branded overlays, use AI background removal, and send inventory to the major listing sites. Request a quote and we will set up the features your store needs.
What does it cost?
Pricing depends on the package and services you choose and your inventory volume. Dealer Specialties does not publish a rate card; request a quote for your dealership.
How do I get started?
Schedule a demo and our team will set your dealership up.
Learn more: VinMotion® | Vehicle photography | Window labels | How to choose a provider
See VinMotion® on your inventory
We'll show you self-service, full-service, or both, on your own vehicles. Or call 800-647-8425.