What is the ACV column for on the VinMotion Pricing page and the Water Report?

ACV stands for Actual Cost of Vehicle. This field is where the dealer can enter the amount he/she has spent on the vehicle (what was paid for it, any repairs/upgrades).

This value DOES NOT get sent out to any website unless the dealer requests it - it is strictly for the dealer's information to help him/her determine pricing for the vehicles.

The value is also used in the Water Report which compares the ACV value with the Black Book value to let the dealer know if too much money has been put into the vehicle.