What is Dominion Storybuilder?

Dominion Storybuilder uses artificial intelligence and data analytics to create vehicle comments without human interaction. It is currently available in the IVM demo site and a 90-day pilot will be turned on for 20-25 dealers on 1/17/13. When the option will be made available for sale and pricing are still to be determined. Benefits - intelligent - consumer focused - saves time - drives traffic - delivers more robust and relevant content - creates more engaging stories - optimize online shopper interactions - drive more better online results (both SRPs and VDPs) ? More clicks and more leads - without human intervention and within seconds - automatically (Real-time) Raw Data Sources: - vehicle data from Dominion Dealer Specialties lot services - NTSB and IIHS safety and crash test data - vehicle history and scoring (CARFAX and Autocheck) - number of owners - eligibility for title buy back - automotive reviews (J.D. Pwer, Car and Drive, Edmunds.com - awards and accolades - Unique features of specific vehicle - key to enhancing the story - Market pricing (from analytics tool set) with price advantages - Pricing relationship to books (ie NADA, Edmunds, Black Book, Kelley Blue Book, Etc. - fuel economy - Age of vehicle Distribution of automatic comments can include but not limited to: - online listings (dealer websites, 3rd party sites) - all data distribution points - Print ads (ie web2print tool) - vehicle videos (VEVO and Live video) - Vehicle electronic brochures - eBay and Craiglist listings - Facebook postings - Powerlinks Promotional Plans: - Dominion Webinar: January 17, 2013 - Multi-touch campaign to all existing DSP customers (Feb/March) - via direct mail, email, login page graphic and more. -