What does the Google Analytics option for Powerlinks do?

The Google Analytics option in the Powerlinks Admin in IVM and Insight enables the dealer's Google Analytics account to track page hits on their Powerlink. It runs in the background on the Powerlink and there is no visible link on the page. If you view the page source, the Google Analytics link appears at the bottom. The dealer has to save their Google Analytics account number in the Miscellaneous section of the Powerlinks General settings page to activate the option.