Who We Are

About Dealer Specialties

Dealer Specialties, a Dominion Enterprises Company, is the nation's leading provider of data, photo and video collection services, descriptive used-vehicle window stickers and Internet data distribution services.

Dealer Specialties employs over 800 field technicians located in 48 states to service nearly 10,000 automobile dealerships. Each month, their technicians physically view and collect data on more than 700,000 used vehicles.  The detailed vehicle data, photographs and videos are sent electronically to dealers' own websites and to over 1,600 other partners.

Dealer Specialties has built relationships with some of the most powerful and well-known services on the Web, such as AutoTrader.com, Cars.com, Overstock.com, GetAuto.com, Dealerskins, The Cobalt Group as well as most manufacturer web sites. To learn more about Dealer Specialties, click here for Company Facts or contact us at 1.800.GetAuto.

About Dominion Enterprises

Dominion Enterprises, headquartered in Norfolk, VA, is a leading media and information services company serving employment, real estate, automotive, recreation and industrial markets in the United States.  

The company operates a variety of technology businesses that offer Internet marketing, Web site design and hosting, lead generation, CRM and data capture and distribution services including Advanced Access, PowerSports Network and Dealer Specialties.  The company has more than 500 paid and free magazine titles such as For Rent, Harmon Homes, The Employment Guide, Boat Trader, Cycle Trader and RV Trader with a combined weekly circulation of over 5 million, and more than 40 market-leading Web sites such as ForRent.com, EmploymentGuide.com, Homes.com and TraderOnline.com reaching more than 8 million unique monthy visitors.  

The company has nearly 6,600 employees nationwide.  For more information on Dominion Enterprises, visit www.dominionenterprises.com.


The Beginning of an Era

It began as Thanksgiving dinner conversation in 1989. Since then, brothers Mike, Jack and George Nenni have plenty to be thankful for. The co-founders of Dealer Specialties Inc., of Monroe, Ohio, have built a powerful marketing program for pre-owned vehicles on a very simple idea: window stickers.

"If new cars come equipped with professional window stickers detailing features and options, why shouldn't used cars and trucks get the same treatment?" said Mike Nenni.  "Windshield soapwriting did not help the used car industry in its effort to upgrade the professionalism of the entire buying process."

Mike and Jack had the vision, determination and entrepreneurial spirit to start a business and develop a software program that would store detailed vehicle data - make, model, mileage, engine specs, sale price, features and options - into a laptop computer. Mike capitalized on his industry experience and began running a window sticker route in the Raleigh, N.C. area. He proved the idea worked, and envisioned taking it national by selling franchises in every major market in the country - that's exactly what happened. And then some.

Dealer Specialties' industry leadership has continued to grow dramatically since it was acquired by Trader Publishing in January 2000 then by Dominion Enterprises in 2006. 

Today, Dealer Specialties has more than 800 representatives in 48 states, nearly 10,000 dealership customers, and over 700,000 vehicles with window stickers produced monthly.